Masthead, Logos from Chicano Newspapers, Zine


The masthead identifies a publication and must have enough weight to stand out from a cluttered background. Newspaper mastheads benefit from being distinctive, recognizable, and appropriate for the topic and audience. Like logos, a good masthead is still recognizable when partially obscured.

The masthead typography of Chicano publications from the 1960’s and 1970’s denoted various sources of influence. Activists, worked to combine text and images into layout. They built a visual narrative linking post-Mexican Revolutionary art ideologies, indigenous populations, colonial-era Rococo, and Victorian styles, “Aztec-inspired art deco,” elements from Mexican street–brush script, informal calligraphy, and woodblock and linocut lettering.

Co-designed with Alexandria Canchola
Printed with Current Press at Texas A&M University-Corpus Christi in Corpus Christ, Texas.
Distributed at the 2022 AIGA National Conference, Seattle, WA.
Edition of 100. October 2022.