Gentrification Starts Here


There is a cost for the brands we hold most dear.

This is the paradox of gentrification in Boston, where comfort and prestige rarely begs the question of responsibility. Overlapping statistics of poverty and displacement on well-known brands promotes social awareness. The resulting contrast poses the question of impact. The relationship between lifestyle and comfort, as represented by mid-level brands and economic disparity suggests everything is not as glossy as it seems.